Chinese vendor Lenovo has overtaken hardware giant HP to become the PC market's worldwide leader, after successfully shipping more kit than its arch-rival during the third quarter of 2012.
According to Gartner's Q3 PC shipment figures, Lenovo shipped 217,215 more units than HP during the three months to September and has seen its share of the market increase from 13.1 per cent in Q3 2011 to 15.7 per cent this year.
Conversely, HP suffered a year-on-year slide in market share from 17 per cent in 2011 to 15.5 per cent this year.
Retailers focused on clearing inventory in advance of the Windows 8 launch next month.
The market watcher attributed Lenovo's success to the firm's "aggressive positioning on pricing", which has helped it win more customers in the professional market.
This quarter marks the first time HP has been forced to surrender its title as the PC market leader since Q3 2006.
The news follows last week's warning from HP CEO, Meg Whitman, that most of its business units are expected to experience revenue slumps until at least 2014.
Overall, PC shipments were down by 8.3 per cent on Q3 2011, which Gartner has partly blamed on vendors and retailers clearing out stock to make way for the forthcoming launch of Windows 8.
Mikako Kitagawa, principal analyst at Gartner, explained: "Retailers were conservative in placing orders as they responded to weak back-to-school sales [and] by the end of September, [they] were focused on clearing out inventory in advance of the Windows 8 launch next month."
The EMEA PC market appears to have been hit particularly hard during Q3, with Gartner research director, Ranjit Atwal, claiming the region suffered its worst shipments' decline in years .
"After two consecutive quarters of growth, this quarter saw the worst decline in EMEA PC shipments over the past four years," said Atwal.
"The lack of appeal and innovation in PCs, combined with a challenging economic environment, led consumer spend to move to other devices."
