How to avoid search engine blacklisting

By By Marcus Austin, 18 May 2006 at 16:19

Don't employ cloaking or redirects.

Don't load pages with irrelevant key words that aren't in the main site text.

Don't create multiple pages, sub-domains, or domains with substantially duplicate content.

Avoid "doorway" pages created just for search engines or other approaches such as affiliate programs with little or no original content.

FIVE STEPS TO A GOOD SEARCH ENGINE LISTING

Keep your code to a minimum. Using CSS (Cascading Style Sheets) for presentation is a very strong starting point for a good search engine ranking. You are immediately clearing out the "noise" of unnecessary markup and letting the search engines hear your message clearly.
Design your content around the reader not the search engine.
Write useful and relevant meta descriptions and keywords and make these specific to each page.
Cross link intelligently and work with third parties to increase link activity to your site. Analyse and adapt to changes in the market.
Remember that Content is King. Understand your users and design and tailor your site to their needs.

Suggestions for further reading:

www.sense.co.uk
www.google.com/webmasters/seo.html
www.sempo.org
www.sma-uk.org

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