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    Nortel outlines future direction

Communications giant wins more business in Europe as it moves to strengthen its market position

By Maggie Holland, 8 Sep 2006 at 10:47

Nortel has re-affirmed its commitment to business growth by providing further details of the areas it intends to place most of its attention going forward.

It complemented this week's news with a series of European contract wins, following last's week's sale of its UMTS access business to Alcatel for $320 million.

The company's new strategy, which will focus on mobility and convergence, enterprise transformation and services and solutions, is starting to solidify.

Deals have been struck in these areas with Russia's Golden Telecom and COMCOR Group, Craig Wireless in Greece, The Telegraph and Economist Groups and Swisscom.

Back in July, the company announced a strategic partnership with Microsoft to capitalise on the unified communications boom. It hopes to rake in more than $1 billion in additional income from the move.

As yet, it is unclear how much extra revenue the company plans to generate from the most recent contracts or its new strategic direction.

But, under the banner of its 'Business Made Simple' ethos, the company is still hungry for even more.

It plans to build on existing success as well as going investigating new avenues, as president and chief executive, Mike Zafirovski explained.

"The bandwidth glut left by the Internet bubble bursting has disappeared and we clearly see the opportunity for next generation optical and backbone transport networks. We aim to capture the video explosion and, with IMS, ensure next-generation convergence services become a reality at an affordable price point.

"Customers want to see their business applications integrated with their telephony systems and this lies at the heart of our Enterprise Transformation. We will create a powerful ecosystem of disruptive partnerships and - coupled with strong go-to-market capabilities - will re-invent voice and further blur the lines between IT and telephony."

Services will also play a major supporting role as the company sets the stage of its future ambitions.

"Expanding Nortel's Services capability is an integral part of our future," added Zafirovski.

"We will also expand our 'reusable' solutions offerings to deliver powerful bundles and integration capabilities - freeing customers to integrate and manage as much or as little of their network as they want.

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