Nokia hungry to net mobile surfers as next wave of internet hits
By Maggie Holland,
Nokia says the internet will be influential in its growth going forward as more people opt to browse on the move, despite yesterday revising its predicted profit margins and forecasting slower growth in the mobile market next year.
As a result of this web-driven market invigoration, Nokia anticipates that the number of mobile phone users will surpass four million in 2010, fuelled largely by music, mobile TV and navigation services.
The mobile giant's chief executive and president, Olli-Pekka Kallasvuo, chose his keynote speech at the company's annual mobility conference, Nokia World, in Amsterdam to outline its vision for the future.
Nokia believes that users in emerging markets are increasingly accessing the web for the first time on a mobile device, rather than a traditional PC.
"Mobile communications is once again changing even faster than many of us have predicted and we are still far away from this being a mature market," he told the 2,000-strong audience of mobile and internet stakeholders.
"The internet has transformed the way we live our lives and communicate with each other, and we expect it to play a key role in the next phase of Nokia's growth. The next wave of the internet will be to make it truly mobile, creating new ways for people to connect to others and find information from wherever they are. Nokia intends to be at the forefront of this new era and be the company that truly merges the internet and mobility."
Despite a predicted slowing in users' appetite for mobile devices, Nokia believes it can still tap into the potential of the mobile internet revolution.
"With an estimated 850 million Nokia device users out there, we are positioned to connect more people to the internet than any other company in the world," added Kallasvuo.
"We are actively aligning our strategy in pursuit of this major business opportunity."
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