Google begins radio advertising trial
By Eric Auchard, Reuters,
The AdWords purchasing system allows customers to track how much is spent on each radio ad, when and where the ad airs.
Google is inviting a small set of selected advertisers to join the current test program. The company said it had not set a date for when its radio advertising service will become more widely available to advertisers.
Google is seeking to expand beyond the pay-per-click web search advertising market it dominates to offer advertising across a range of traditional and new media formats ranging from newspapers to online video.
(Additional reporting by Susan Zeidler in Los Angeles and IT PRO Editor Chris Green in London)
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