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Can Jeeves gain ground on Google? Not really.

By Asavin Wattanajantra in Editorial

Posted in Jeeves, Ask, search, Google on April 21, 2009 at 4:24 pm

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Before Google came and dominated search, I remember using Jeeves. Back in the days when I used search engines like Alta Vista and Yahoo (Showing my age there).

So why have Ask.com brought the quintessential English butler back? Is it a sign of desperation? Google are now so far ahead of the pack its untrue, so I guess its fair that Ask had to do something about it.

He’s filled out since I last saw him. He’s gone all three dimensional for one thing, kind of like a Sim.

Jeeves says that he popped out three years ago in a search for knowledge and returned to good old Blighty armed with answers. Cos he’s like, a real person. He’s also got all social networked on on Twitter and Facebook.

Three years is a very long time in IT, and although they may pick up traffic based on the whole retro ‘I remember him’ aspect, the fact is that its just a computer program made out to be a personality. It’s not going to touch Google - nothing like that will. There’s nothing new.

What they should have done is create a virtual Stephen Fry, who played Jeeves in the series Jeeves and Wooster. I for one would love to ask him questions and see him pottering around on my desktop doing Stephen Fry things.

But then again what would be the point? We have the new hot thing Twitter - I can see Mr Fry day to day, minute  to minute.

And that’s the problem with bringing Jeeves back. There’s no change, there’s no new technology, he’s just doing the same thing he always did - answer search queries in an inferior way to Google.

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Trackback by Lou Sou - February 9, 2012 on 8:31 am

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