Hype means 93 per cent of Twitter growth was in 2009
By Asavin Wattanajantra in Editorial
Posted in traffic, growth, Twitter on
The vast majority of Twitter’s growth - 93 per cent of it - occurred this year, according to research from Hitwise.
UK Twitter traffic has increased 22-fold over the last year, and in May Twitter was ranked as the 38th most visited websites, and fifth most visited social network.
In May 2008, Twitter was the 969th most visited website and 84th most visited social network - quite a bit of growth then!
Robin Goad, director of research at Hitwise, said: “Media coverage of the site has escalated significantly this year and high profile celebrity endorsements, by everyone from Stephen Fry to Ashton Kutcher - has occurred during 2009.”
He also said that these figures could be the tip of the iceberg - it doesn’t have data on people accessing Twitter accounts through mobile phones and third party applications.
Hitwise also said that Twitter is becoming a key source of traffic for websites, but media ones rather than online retailers. Over half is sent to content-driven online media sites, but only 9.5 per cent is sent to transactional websites.
Goad said: “Given that Twitter has yet to settle on a business model that will take advantage of its huge, loyal user base, this is an issue that needs to be addressed by those running the company if they are to make the service a financial as well as a popular success.”
Find some time to follow the IT PRO Twitter feed - Just past the 6,500 follower market.
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