3D for business! Er.. no.
By Benny Har-Even in Editorial
Posted in 3D on
This afternoon I attended a Samsung Display division briefing, where a number of its latest and greatest monitor and projectors was on show.
With my IT PRO hat on, (you know, it’s all blue and spangly), I was of course there to see its new business range of displays, such as the very fascinating SyncMaster F2380 with very exciting 16:9 aspect ratio, pivot and height adjustment.
But they also had on show its very new and, really exciting Samsung 2233RZ – a monitor designed for 3D! The 2233RZ is a new display that runs at 120Hz – which is double the frequency of conventional displays. Normally 60Hz is all you need for an LCD, but the reason for doubling it is because of its 3D display prowess.
The 2233RZ is compatible with Nvidia’s new ‘3D Vision’ glasses, which in compatible games gives you a real, actual, 3D image. While we always talk about games running in 3D, of course, it’s still the illusion of 3D as it’s running on a 2D surface. With the Nvidia glasses, the image is turned into true 3D, with real depth information.

I popped on the glasses – which are not the naff red and green lensed affairs you may remember from yesteryear – but a reasonable looking black pair that sat comfortably over my glasses. The effect – using Burnout Paradise - is immediate and impressive, but interestingly as it’s using the depth information already in the game, the 3D starts at the front of the screen and moves back into the distance. Thus the game overlays, showing your score and health and such like, appear to hang in space in front of you - with the game in the background.
It’s not quite as startling a 3D effect as I saw when I watched the 3D movie Monsters and Aliens at the Dreamworks movie theatre near L.A. – but it’s still pretty darn great.
In fact I’d say that the experience mainly suffered from the 22in display just not being large enough. I was told that a 24in model is on its way and that the 22in version is just a taster from Samsung, to test the market.
The 22in monitor costs £450, which seems pricey, but does come with the Nvidia glasses bundled.

Oh, and it does work as a normal display as well, so you can use it for regular Excel spreadsheets and Word.
With my IT PRO hat back on I enquired about real business applications, and the best I got was that companies were interesting in using the display in digital signage, with the 120Hz refresh ensuring a smoother scrolling of advertising text.
Yeah, great – now give me the 3D games!
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