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Oi vey, Kosher browsing

By Benny Har-Even in Editorial

Posted in search, Google on June 15, 2009 at 6:07 pm

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So reports emerged today that a Kosher search engine has been launched – called Koogle - providing a rabbinically approved way for ultra-orthodox Jews to browse the internet. Genius.

The problem for the orthodox, and it’s a fair one, is that it’s far too easy to encounter material on the internet that is objectionable for anyone of a religious persuasion, whether you mean to or not. You know, the nudey bits.

The internet though is just too integral to modern life to completely ignore  and many religious families in Israel will have a computer, even though they have a TV. If that sounds odd – it isn’t. It’s possible for parents to control and filter what’s viewable on a family computer – but they can’t control what’s being broadcast.

And anyway – the internet is useful for all sorts of stuff.

It’s defaults to Hebrew, naturally, but there is an English (sort of) version – (top right), and in turns out it more of a limited directory than a real search engine. There are some useful links in there too, such as Kosher restaurants, hotels, travel, and er.. socks. And um, pergolas (what?) and of course, Lingerie. Um really? Is that kosher?

To be honest, the only reason that it’s attracted interest in places such as the Telegraph is because the name is pretty funny – if you get the joke. Koogle is pun based on a potato or noodle based Jewish staple food called ‘Kugel’ and of course, Google.  See funny huh?

Amusingly, Koogle was also the brand name for a 1970s peanut butter by Kraft Foods - later discontinued. No, it wasn’t Kosher.

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