Apple event set to disappoint?
By Benny Har-Even in Editorial
Posted in Apple on
Remember when Apple events used to be about exciting new products? All the hype about today’s announcements seem to be revolving around two things. Firstly, whether Steve Jobs will show up in person to speak, and if so, if he’ll be thinner than Posh Spice (is she still called that?), and secondly, if Apple will announce that the Beatles tracks will finally be arriving in iTunes.
(I’d admit that I’d be more excited if they would be arriving on Spotify as I have no intention of buying them digitally. I don’t buy digital music really. Being over 30 makes me of the CD generation, so if I want music enough to want to buy it, I prefer to own the best quality possible on disc, and rip it myself to my iPhone. But I digress).
Indeed today is Beatles day, as all the CD’s have been released fully remastered - and in both stereo and mono - and from the reviews, a fine job of it has been done on them too. I’ll naturally have all the existing albums on CD, and will be picking up the new box set when I can afford shelling out £170! Also released is the Beatles Rock Band, on all the gaming console platforms.
So it would make some sense for Apple to round it off announcing the Beatles on iTunes based on the remasters - perhaps in a special Yellow Submarine limited edition iPod?
So far though the rumours are contradictory - Sky News, quoting Yoko Ono, has said that that the deal has been done, while EMI has come out denying that the deal has been done - apparently the sticking point is DRM, which seems a bit old hat these days doesn’t it?
As for Jobs, one could argue that such is the debate over his health that brining him on stage would overshadow any announcement of products. However, he’s a well known Beatles fan, and if Microsoft got Paul and Ringo onstage for E3, surely Apple could do the same for a Beatles iTunes announcement? If that happens, I can’t imagine he would want to let anyone else handle that.
However, if there’s no Beatles news, then why wase Jobs on what pretty much eveyone is saying will just be an iPod refresh.
So here are the Apple event rumours in a nutshell.
- Steve Jobs will appear in person
- Steve Jobs will not appear in person
- Apple will announce the Beatles on iTunes
- Apple will not announce the Beatles on iTunes
- iPod touch and iPod nanos will have cameras added
- iPod touch to get 64GB version
- The iPod classic will get shelved (boo hoo)
- The iPod classic will not get shelved (boo hoo)
- no announcements of new Macs, MacBooks, or MacBook Pros - or a tablet
My prediction - no Beatles on iTunes, and no Jobs and just cameras on iPods, making this one of the most low key Apple events of recent times. Either way, I plan to Live Blog from the event so if you’re still interested, check back later.
Rated: 100% (1 votes)
Loading ...Pingback by - September 9, 2009 on 12:47 pm
[…] Offbeat No CommentAnalysts are split on whether Apple CEO Jobs will appear at today’s event. Apple event set to disappoint? – itpro.co.uk 09/09/2009 Remember when Apple events used to be about exciting new products? […]
Comment by - September 9, 2009 on 1:16 pm
What about an OS 3.1?
Augmented Reality apps hang on this…
Comment by - September 9, 2009 on 3:26 pm
yoko ono isnt good person at all….
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