Will you buy a tablet for digital magazines?
By Benny Har-Even in Editorial
Brace yourselves - the tablet revolution is coming.
While the hype about Apple’s mysterious tablet has been bubbling under for a good while now it seems as though by this time next year we’ll be more than familiar with it.
Firstly, a couple of weeks back we got a look at an early demo of Wired running on a tablet type device, and its publisher Conde Nast has admitted that its prepping no less than 17 of its publications for the format. (Warning -sound off - music loud and awful).
But while the Wired video was a snatched phone cam video taking at a New York store, Time has gone a step further, with a slickly edited official demo of how the US publications Sports Illustrated will work on a tablet.
I would imagine that the words Coming Soon at the start and 2010 at the end, are fairly clear hints that this tablet thing is really happening.
The videos demonstrate clearly how a digital version of a magazine, add value in terms of interactivity and new features.
TechCrunch also has a video of the demo running here.
http://www.youtube.com/watch?v=BLc-8gT2eKg&feature=player_embedded.
ITPRO’s publisher, Dennis, has several Digital magazines in the guise of Monkey, iMotor and iGizmo - are these tablets the platforms they’re looking for?
With the Murdoch vs Google storm a clear indication of the clash of old media vs new it seems to me that 2010 is going to be a fascinating year for print media as it transitions from analogue to digital.
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