Something that I think is important for all people to note is that these qualifications arent just in making fries and flipping burgers but involve Marketing and management I believe - that might give them better respect. I do fear that when people try to use them as qualifications they wont work.

I like the idea of them though - might inspire more businesses to do the same

I suspect McD’s will do a good job - they have the structures and training concepts nailed pretty tight and as you say, you don’t get to be a successful multinational just from flipping burgers! It’s the image that’s the problem, but who do we respect? Who would be a good co. to create the right image?