The media (and everyone else) chucks stats about like a TV evangelist quotes scripture - I guess they both rate them as THE TRUTH.

There is an interesting article at http://news.bbc.co.uk/1/hi/magazine/7937382.stm which includes a graph form I’ve not come across before.

The 13 clicks bit just does some basic maths - a 20% increase of a 5% risk only increases the real risk by 1% (if only people would do some basic maths they’d know 20/100 x 5/100 = 1/100).

However, people can’t or won’t do maths a lot of the time and presentation, is far too nearly, everything. Check out http://www.dilbert.com/strips/ 7-March & 9-March…