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The true cost of click-fraud

By Davey Winder in Editorial

Posted in Uncategorized on August 23, 2006 at 5:14 pm

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YouTube might not seem like an obvious site to be talking about in a business publication such as IT Pro, what with it being best known for a mixture of dodgy home videos and clips with dubious copyright clearance. Yet there is no ignoring the fact that YouTube has become a phenomenon in less than a couple of years. Many have drawn comparisons to Google, founded by two young men with a technical and cultural vision, in their garage and taking the web by storm. I would argue that the comparisons do not end there, no doubt its founders will go on to achieve great personal wealth but I

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Comments

Comment by spiele - November 2, 2009 on 9:37 am

Google’s Click Fraud Rate is Less than 2% Google utilizes four layers of click fraud detection. The first layer is purely automatic and is used to filter clicks from both “search” and AdSense partners (contextual ads). This filter is able to detect invalid clicks in real-time, with the goal of removing them before they ever show up in the AdWords console.

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