Grown-ups invade Facebook
By Davey Winder in Editorial
Posted in Facebook on
It was interesting to see a press release today from comScore, the digital world metrics people, which showed that Facebook traffic had grown 89% in the course of a year to an astonishing 26.6 million unique visitors in just one month (May) and just in the US alone. That compares with an average monthly traffic volume of around 14 million prior to September 2006.
Perhaps not so surprising though when you factor in the small matter of Facebook having a total change of heart and opening up membership to grown-ups from any walk of life as from September 2006. I suspect it has taken a while for people who are not students, including grown up students who have stayed on within the world of academia and so maintained the relevant email domains to be eligible for membership before, to actually start realising that they can now participate.
Interestingly, the comScore figures also reveal that this new grown-up audience is viewing more pages and hanging around longer. Using the same May to May comparison, whereas 6.5 billion pages were viewed and the average minutes spent per visitor were 138 back in 2006, this year those numbers have climbed to 15.8 billion and 186 respectively. That
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