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European at work Internet usage revealed

By Davey Winder in Editorial

Posted in Internet on October 18, 2007 at 4:15 pm

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The Online Publishers Association (Europe) has today announced the results of its study of media consumption amongst the ‘At Work’ audience and it reveals that daytime on the Internet is still primetime media. Indeed, it suggests that if you are looking to reach a highly educated, affluent consumer base then the Net it the place that advertiser need to be. Since the last survey, in 2004, the main thing to change has been the reduction in time spent watching TV and the increase in Internet usage. This has flowed out of the workplace and created a second usage peak during the evening.

The most popular types of Internet sites, according to the OPA, are news and information sites as far as European workers are concerned. In fact, visiting news and information sites is the number one reason European ‘At Work’ users access the Internet. Which is good news for us here at IT Pro, as it suggests we are not talking to ourselves after all. Are we? Hello

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