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Is Web 2.0 good for business?

By Davey Winder in Editorial

Posted in Blog, Facebook on July 7, 2008 at 1:45 pm

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IDC would appear to think so, with new analysis that appeared in the Financial Times suggesting that as many as 36 percent of enterprise web sites are already turning to this technological strategy of using blogs, wikis and social networking to interface with customers and businesses alike. What’s more, the report also says that another 27 percent are looking to embrace Web 2.0 by this time next year.

So are you using Facebook, LinkedIn or a blog yet? In a business capacity that is? I am often accused of over hyping the business benefit of social networking, however within my own experience realm of the small business I have to say it works. My consultancy recently picked up a contract through a LinkedIn contact, which would simply not have been made any other way, which is potentially worth at least

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