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Beat the credit crunch with a PlayStation 3

By Davey Winder in Editorial

Posted in Business, hardware, Sony on December 23, 2008 at 8:46 pm

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When it comes to surviving the financial crisis facing many in the world of business at the moment, perhaps the last thing that springs to mind in terms of an economic knight in shining armour would be the Sony PlayStation 3. However unlikely, one new UK research project is proposing that the PS3 could be the ideal business tool to help survive the credit crunch.

The academics from the University of Portsmouth are planning to explore how the new PS3 ‘Home’ virtual world has the potential for use as a business environment for senior managers to collaborate on projects. Maybe using ‘Home’ to reduce office space and travel costs, as well diminish corporate carbon footprints for example.

The research has been commissioned by Advanced Workplace Associates, a workplace transition consultancy with clients including Microsoft and Merrill Lynch. Executives from these companies will act as guinea pigs during the research project.

Dr Nipan Maniar, the University of Portsmouth academic famous for developing principles of ‘in-game’ learning in computer game environments, who will lead the project says “The PS3 console being used to access a virtual world is interesting as there are strong pointers that gaming environments will increasingly be used for other purposes such as education. I think a strong current example of where we are going is Jamie Oliver’s cook book instruction being delivered via the Nintendo DS Lite. Who’s to say games publishers won’t offer titles related to business and other subject matter where a user could easily cross from a business game learning environment to a real ‘doing’ collaborative environment in a virtual world accessed by the same console? There is also the added advantage of a younger generation who are at ease with these technologies and where learning and doing things in these environments may seem more natural than, say, the classroom or the boardroom.”

Of course, the PlayStation 3 is no stranger to the world’s fastest computers, most powerful laptops or even Linux Enterprise Servers so the business connection is not that surprising.

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Comments

Comment by Martin Burns - January 15, 2009 on 4:01 pm

I agree the PS3 has will save you buying a laptop (for internet access) a bluray player and a seperate games console. Sony has done a remarkable job bringing together a games console with state of the art blu-ray and wireless internet access in one go. So less buying here. However if you want to beat the credit crunch may I suggest the following website I came accross that is going to give away huge somes of money. http://www.prizewinningpixels.com It could be too good to turn down.

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