Rising condoms reveal secret of online marketing
By Davey Winder in Editorial
Posted in Business, Blog, e-commerce on
Eye catching headlines are everything in the world of blogging just as they are in marketing. So imagine my joy when I spotted a press release proclaiming “Online condom sales rise despite stiff competition from retailers”.
It hits so many buttons that it could almost be used as a training aid for online marketers, no matter what line of business you happen to be in. Everyone looks twice when some harmless sexual innuendo is concerned, many look again when that innuendo is actually done intelligently and without causing any obvious offence. I say obvious, as some people will find that offence in pretty much anything to be fair.
But what struck me most about this particular headline was the accuracy as it summed up the fact that online sales of condoms had increased compared to the same period last year, and in the face of aggressive offline retailer promotions.
So well done to the Yorkshire based marketing company behind the campaign, VAC Media, which gets my best press release headline of the year award for 2010. I know it is early days yet, but you know I just cannot see anyone bettering that, can you?
Rated: 73.33% (3 votes)
Loading ...Comment by Harry Kachline - January 12, 2010 on 6:25 pm
True, it’s early on, but someone will rise to the occasion.
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