Nexus One FAIL
By Davey Winder in Editorial
Posted in Business, Blog, Mobile Phones, Google, e-commerce on
We have already been looking forward to the Nexus Two here at IT Pro, but it seems that the Nexus One hasn’t actually done as well as the Google publicity machine would have us believe.
Despite all the hype and the almost Apple-alike media circus that followed the launch of the Nexus One, sales have not exactly set the world on fire. As Vodafone reports that it delivered an impressive 50,000 iPhones to customers on the first day of sale here in the UK, so we can reveal that market analysts are claiming Google could only shift an estimated 20,000 Nexus One units in the first week.
OK, I appreciate that this is not apples and apples being compared here, if you’ll excuses the pun, but the argumental swing is surely in favour of Google on this occasion. After all, the iPhone is nothing new, and has been available in the UK for an absolute age. All that is new here is that someone other than O2 is selling it. For Vodafone to shift 50,000 units into an already pretty well saturated market in just 24 hours is nothing short of miraculous.
For Google, on the other hand, to launch what was widely expected to be an iPhone killer into an eager market of early tech adopters keen to get their hands on the first ever real Google phone and then only shift 20,000 units in a whole week is dire. In fact it is more than dire, it is a bloody big FAIL.
Flurry, the market analyst making the sales figure claims on the back of monitoring Android app usage, blames a lack of true wow factor as well as the distribution/marketing model. “Google chose to market and sell the device to consumers directly through its own website” Flurry explains, concluding “while this distribution strategy is among the most innovative facets of the Nexus One launch, and a threat to carrier control of the consumer relationship, a series of customer service and other mistakes reveal Google’s lack of retail experience”.
Google has yet to confirm or deny the sales figures.
Rated: 40% (4 votes)
Loading ...Comment by Analyst - January 15, 2010 on 1:01 pm
The hoi polloi do not have the inclination or the ability to squander $500 on another iPhone remake in the worst recession of modern times. If it were not for carrier subsidisation, the mobile industry would be dead.
Pingback by - January 16, 2010 on 9:20 am
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Comment by dman - January 16, 2010 on 11:44 am
Only two words:
Luxury. The G.Phone looks a luxury item? Hell not ! The Iphone ? Hell Yeah !
Brand. The G.Phone is what google users expected in terms of branding ? Hell Not ! What is that grey thing? The Iphone? Big smile Yes !
Brand Analisys is my job 
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