What goes on in boys’ bedrooms
By Maggie Holland in Editorial
Posted in Business on
I’ve never really thought - or wanted to for that matter - what goes on in boys’ bedrooms when they’re alone. But I was pleasantly surprised last Friday to find out that some really good things can come out of that room, beyond dirty socks and pants and other less sanitary items and smells.
Friday played host to the launch of Zoombits.co.uk in the UK. It’s an online gadget retailer with big hopes to try and satisfy the huge appetite Brits have for all things shiny and new. And, it was started in managing director Jonathan Ruff’s bedroom. Or Memorybits.co.uk was to be precise, which is what ZoomBits was called before its relaunch last week. Originally, memory was the focus, but this has now expanded to cover camera, computer, gaming and mobile accessories, hence the change in moniker.
Some may cast doubt on whether a recession is a good time to launch a business. I’d say the recession is a bad time to launch a bad business or poorly thought-out idea but it is absolutely the right time to unleash innovation and steal some competitive advantage from other players who intend to sit still and wait the bad economic weather out.
Indeed Ruff is clearly a web thoroughbred. He was one of the UK’s top eBay retailers at just 21. Clearly hungry for success, Ruff moved onto the wholesale game, before giving birth to Memorybits.co.uk in his bedroom.
The business has now moved to Jersey, a move Ruff hopes will result in increased savings for customers as well as the business itself.
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