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Maggie Holland's Blog

Google Buzz: Hit or miss?

By Maggie Holland in Editorial

Posted in Internet on February 11, 2010 at 4:01 pm

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It was only a matter of time. Google has entered the social networking craze by launching its own take on how, when and why people might want to share their thoughts and activities with the world.

Buzz is starting to roll out to users’ Gmail inboxes as I type. We’re lucky enough to have already had a quick play with it to see what it’s made of.

Some may argue that it’s just yet another social networking tool to add to a growing list. Others are suggesting that the new kid in town has learnt from the bad habits of others and delivered something really innovative and worthwhile.

Clearly, many people will at least try the service out, if for not other reason to see whether anyone else is.

Twitter started off as consumer fodder. And it has achieved phenomenal success. Of late, many businesses have also jumped on the Twitter bandwagon to see how they can capitalise on its popularity (You can see our beginners’ guide to Twitter for business here).

So, with that thinking, it’ll be whether businesses embrace Buzz that shows how well it’s doing. Google reckons it’s already got that covered and claims it’s catering for corporate and individual needs as well as offering a feed-based API for developers.

Nicole’s also feeling a bit buzzy by Google’s latest announcement. Catch her blog here.

Have you experienced Buzz yet? What do you think? Is it all hype and no action or a very useful communications tool? Have your say by dropping us a line.

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