By Mark Tennent in Reader
Posted in Video capture, Gripes moans and whinges, Broadband, Internet, Uncategorized on August 21, 2008 at 3:01 pm
iGate took another turn for the worst recently when the BBC announced they were moving streaming services from Akamai to Level 3 Communications. This latest skirmish is just another in the war between the BBC and Internet Service Suppliers.
Not content with threatening ISPs that the BBC would retaliate if customers’ access to streaming content was restricted, it is likely ISPs will be charged a lot more to stream re-runs of BBC shows. Internet suppliers are understandably miffed about the extra demands on their bandwidth that streaming TV makes. Some ISP’s report a 200% increase in traffic due to the iPlayer. To be charged to provide something they gain nothing from is just another kick in the teeth.
This is because nearly all ISPs will have to pay to receive traffic from Level 3 unlike now where they get data from Akamai for virtually nothing. The actual figures are somewhere in the region of
Rated: 100% (2 votes)
Loading ...Comment by jeremy - August 21, 2008 on 8:01 pm
mark;
just as the BBC is changing their business model so must the ISPs. offering a simple recurring fee for “all you can eat” bandwidth is a model with a limited lifespan. perhaps a better model is one where…if consumers wish to watch iplayer than perhaps they should incur the additional costs and if they don’t then they won’t pay extra. i think the position that ISPs need to raise prices for all user regardless of whether they use iplayer or not is something that needs further investigation.
also, your comment re the need for a new distribution model due to the fact that there are currently other methods is pure bunk. consumers adapt to distribution channels based on their needs not the sunk costs of existing supply chain owners. if you think that analog or physical distribution is going to be the preferred, much less better economical means of distribution, your nuts. the pace of improvement and innovation in the distribution of low/high grade digital content is unmatched.
the position that ISPs should be protected at the expense of others in the supply chain that are better strategically positioned lacks economic and historical basis. if you’re an ISP the value of your franchise just took a hit….deal with it, sell now or change, just like what happens in every other industry in the world.
just my humble opinion.
Comment by - August 29, 2008 on 12:25 pm
Hi Mark,
I
Comment by - August 29, 2008 on 1:02 pm
Hello Ian. Thanks for the clarification.
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