Spotify hits a million users
By Nicole Kobie in Editorial
Posted in Uncategorized on
Spotify now has a million registered users in the UK, according to an interview in the Guardian with Paul Brown, the streaming music service’s new managing director.
At the moment, it’s likely that most of those users aren’t paying — I love the service, but I’m still on the freebie system, which plays ads everynow and then between songs. Brown noted:
“The majority are obviously going to be free at this stage, and we have a nice proportion - a decent proportion, but we can’t disclose numbers - of paid subscribers. That will get more interesting. We’ve got to give people value - everyone’s used to different gauges of that. Just saying ‘(premium) is about no advertising’ isn’t really how it will work.”
What else could the service offer, other than removing ads or adding a few premium tracks?
Brown suggested in the interview it could come down to portability — making the service travel with you, possibly on devices like the iPhone, which has seen some success with this. He also noted that there could be a future in white-labeling radio stations onto Spotify, teaming up with something like Absolute Radio to stream their shows.
Still, Brown seemed confident that advertising could support the system, economic downturn aside. At the moment, Spotify runs about three audio ads an hour, as well as visual ads, but Brown said the team have more coming down the pipeline.
Whether it’s pay-to-go, teaming with radio, or sorting out the ad situation, I hope Spotify makes it work — otherwise I’m going to have to go back to downloading, and who can afford that in a recession?
Rated: 90% (2 votes)
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