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Virtualisation, no wait, cloud computing

By Nicole Kobie in Editorial

Posted in Uncategorized on September 1, 2009 at 4:46 pm

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I’ve spent the past day at VMworld, VMware’s annual show. Previous years - and even the European sideshow - have been marked with big announcements, so far this one has been pretty tame. (And as most announcements happen the first day, I don’t expect that will change.)

In fact, the announcements have all been about solidifying VMware’s base. There’s been a few about moving into the SMB market, as VMware has traditionally been more focused - and too expensive - for smaller companies. There’s also been a few channel and partner announcements, showing how the ecosystem is evolving.

And it is evolving… into cloud computing. CEO Paul Maritz seems to have mentioned the cloud more than virtualisation so far. While the cloud is the big shiny new buzz word for the moment, virtualisation is about much more than just pushing computing to the cloud, so it seems a bit strange that this year’s focus is so entirely on the cloud. Where’s the news about desktops or mobile?

No, this year, VMware’s head is in the clouds.

Are you at the show? Do you think the cloud focus is a bit much? Let us know in comments below…

Click here for more news from VMworld 2009.

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Comments

Comment by Darien Graham-Smith - September 2, 2009 on 10:30 am

I would have thought virtualisation was the antithesis of cloud computing! The whole point of the cloud is that it’s ubiquitous and platform-agnostic, while virtualisation works through atomic (and hermetic) operating environments.

It’ll be interesting to see whether VMware really can square the circle, or whether they’re doing the old Yes Minister trick of talking up the area in which they are, in reality, weakest…

Comment by Nicole - September 2, 2009 on 10:40 pm

The idea VMware is pushing is that virtualisation is required to best use the cloud — that virutalised environments are easier to move around, regardless of the OS being used, because the VM is its own little bubble.

Of course, this is somewhat dependent on the hosting/cloud services providers using/being compatible with VMware’s systems, so it’s pushing a lot of standards stuff and interoperability, as it also tries to expand its market - aiming for both, I suppose.

-Nicole

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