Do you know who Steve Jobs is?
By Nicole Kobie in Editorial
Posted in Uncategorized on
So Lewis PR has run a funny little survey which found that 35 per cent of Britons don’t really know who Steve Jobs is — 10 per cent think he’s a union boss, five per cent think he’s a footballer and another 20 per cent admitted to not actually knowing.
Aside from the fact that this probably proves more about the validity of such surveys than it does the popularity of Mr Jobs, I’m not entirely sure why anyone thinks we should know who the head of Apple is.
Obviously being a tech journo myself, I should — and don’t worry, I didn’t have to Wiki him to find out. But I haven’t a clue who heads up the firms from which I buy my food or clothing or anything else.
According to a canned quote from Lewis:
“There is a digital divide in Britain between those who understand the importance of technology and those who are either not interested or frightened by it. This demonstrates a need for everyone involved in the industry to speak about technology and the benefits it brings clearly and succinctly, and avoid the jargon and ‘geek speak’ that deters so many from developing an interest.”
To be honest, 65 per cent of average, off-the-street people identifying him correctly out of context sounds pretty good to me. I would guess 65 per cent of people couldn’t identify the CEO of BT, H&M or Tesco — and why should they? It has nothing to do with buying or using their respective products.
There is one aspect of the survey Jobs might not like: some 88 per cent of those asked knew who Bill Gates is…
Rated: 100% (1 votes)
Loading ...Trackback by - February 9, 2012 on 8:29 am
greenpeace ukraine…
[…]the publication of my guide and more lively promotion […]…
Make a comment
Tag cloud
Archives
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- February 2008
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
Most commented posts
- Internet Eyes' CCTV game lets us all be Big Brothers
97 comments
- What feedback does the government really want on ID cards?
- How's this for over-hyped: Apple tablet details leaked on Twitter
- Getting burned by Computer Tan
- Dell gets a sex change to Della
- CERN is not going to kill us all...
- 10 worst iPhone apps
- Facebook doesn't cause syphilis
- Blogger protected Belle de Jour with Googlewhack
- Roundup: April Fools 2010 in the tech world
Highest Rated Blog Posts
- Working in the great outdoors... (100%)
- The space cheese has been recovered (100%)
- Google Buzz leaves me anti-social about networking (100%)
- Trade shows worth the trouble? (100%)
- CERN is not going to kill us all... (100%)
- World's first systems analyst has died (100%)
- Cern's big day is September 10 (100%)
- April Fools' 2009 across the tech world (100%)
- Pirate Bay's DDo$ attack (100%)
- Is Facebook racist? (100%)
