TalkTalk offers free chit-chat
By Nicole Kobie in Editorial
Posted in Uncategorized on
TalkTalk wants to talk to the nans of the nation.
The phone firm has launched a free new service dubbed We’ll Call You for its 250,000 customers who are older people who live alone. Basically, should those lonely older folks be desperate enough to sign up for it, TalkTalk will give them a five minute call every week just to say “hi”.
Promising TalkTalk won’t use the call to sell more services to such lonely folks, communications director Mark Schmid said:
The nature of the calls, which will last no more than five minutes, is up to the person being contacted. They can use them to discuss the news, gossip about the week’s TV or just to have a chat about whatever takes their fancy. They can also ask their TalkTalk caller to look up information for them about local services. At the very least the caller will check that everything is all right.
This is oh so very patronising — not least because “friends and family” can sign up the old people in their lives for the service, presumably without even telling them. Don’t want to call mom anymore? Just get TalkTalk to do it for you. Now that’s customer service. Take that, BT.
I hope this takes off. Really. Then we’ll have the rival telcos battling for our custom by offering to listen to our problems, making sure we’re okay, keeping us happy.
Maybe it’ll spread. Tesco will start cooking for me. iTunes will go to gigs for me. Waterstones will call me up each night to read me a bedtime story. I’ll never have to leave the house. But don’t worry, I won’t get lonely — I’ll have TalkTalk to talk to.
Rated: 100% (1 votes)
Loading ...Comment by MikeW2 - March 5, 2010 on 2:01 pm
Sorry about knocking your rating down from 100% to 60% on the Cebit article. I meant to give it five stars so clicked on the fifth star. Oops.
(It seemed perfectly logical to me)
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