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Sarah Dobbs's Blog

The iPhone has landed

By Sarah Dobbs in Editorial

Posted in iPhone, Apple on July 3, 2007 at 11:38 am

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You’d have to be living in a cave not to have noticed, really, but just in case: the iPhone has gone on sale in the US now. People queued for hours and days to buy one (even though it didn’t sell out) and despite all the stalking by people from the Internet, most of them actually managed to get home with their iPhones intact and unmolested.

It’s strange, because you’d think that all the hype from Apple - starting months and months ago! - would have lead to some kind of media burn-out. By now, people should be glazing over at the tiniest mention of the iPhone’s name, but they aren’t. They’re still excited, and willing to part with hundreds of dollars for a phone whose battery life is… well, less than ideal.

It’s probably not surprising, though. Apple can do no wrong these days. Despite my usual anti-Apple stance (I resent the smug tax you have to pay on all of their products) I can’t help but drool whenever I see an iPhone.

How, exactly, are they doing this? It’s almost scary.

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