Unhappy shoppers
By Sarah Dobbs in Editorial
Posted in e-commerce on
According to a survey, 90% of people who shop online have had a bad experience somewhere along the way - either because goods weren’t as described, or because they never showed up, or because their credit card number got ripped off along the way. Nine out of every ten people who shop online.
That seems like a lot. And if, as the survey suggests, 40% of people who have a bad experience with a particular retailer online stop buying from that retailer, it seems like an awful lot of businesses should be folding pretty soon. (It’s possible that people say they’re going to boycott a company when asked, and mean it, too… until they need to buy something and that retailer is the only, or even just the cheapest, place to buy it from.) That sounds like a pretty serious problem to me.
Thinking about it, I’m trying to figure out when/if I’ve ever had a bad experience shopping online. Touch wood, I’ve been okay so far. I bought something from an eBay merchant once that took weeks and weeks to show up, but eventually did turn up; I’ve had items lost or stolen in transit, but the etailer readily replaced them. Nothing has happened that would make me actively boycott a company. (Besides maybe Royal Mail.)
So, in a move that reeks of desperately fishing for comments, has anyone reading this had a particularly bad experience with online shopping? What happened? Did it get resolved? And if not, are you still boycotting the company in question? Enquiring minds want to know.
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Loading ...Comment by Simon Weston - November 9, 2007 on 11:36 am
Can I suggest you turn this silly survey around? How many people have had a bad experience in high street shops? 100% perhaps? You could include broken products, credit card cloning, rude staff, dis-organised stock, shoddy goods when you get them home and take them out of the packaging… And before online who had a bad experience with mail-order?
Comment by Sarah Dobbs - November 11, 2007 on 3:25 pm
Ha! I bet the rate of “people who have had a bad experience shopping in some medium” would be 100%, you’re quite right.
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