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Valentine’s Day means… lazy marketing?

Posted in Utterly strange, Grumbles on February 1, 2008 at 1:14 pm

Apparently, all you need to do to sell things in February - no matter what the product is - is make a pink version. There’s a pink Blackberry Pearl; a pink iPod Nano; a heart-shaped mouse (which, okay, isn’t pink, but it doesn’t look particularly easy to use, either)… the list goes on.

I’ve said before that I actually like the colour pink, but I’m suffering from Valentine’s Day fatigue already. The most mind-boggling thing I’ve come across thus far is the paired t-shirts, pictured above. Available from ThinkGeek.com, the shirts detect their proximity to one another - too far, and the “life force” is depleted, but get up close and personal and the heart bar refills itself.

Can’t quite work out the point of that one, I must say. Valentine’s Day is still two weeks away - it’ll be fun to see what other unromantic products try to give themselves a lovey dovey makeover…