It is not rare that an article in the Metro gets me all worked up before I have even had my first caffeine shot of the morning. However, today I stormed to work ignoring all coffee shops on route to write this blog post and get off my chest how angry I am with Apple.

Again, regular readers will know I am hardly an Apple fan boy, but this morning the company has gone lower than even I thought possible.

A new app has been approved and launched on the infamous Apple App Store by US evangelical fruitloops Exodus International. The purpose of the app? To cure homosexuals by granting them the “freedom to grow into heterosexuality.”

Reading Exodus’ description of why they think homosexuality is “outside of God’s will” makes the bile rise in my throat on its own before they start with their ludicrous assertions that gay people can be cured and become straight with the power of “Christ and His Church.”

However, the price we pay for freedom of speech is these ludicrous points of view can be made and we can all ignore them, laugh at their expense and carry on with our day as they are given no backing.

In this case though, I feel Exodus International has been given backing by a company that makes a lot of cash out of limiting what freedom users have on their incredibly shiny devices.

Users who want to buy apps for the iPhone or iPad are told there is a stringent approval process to make sure they get the best quality out there. Pornographic apps are prevented from going on sale to protect our minds from filth and, rightly so, openly racist apps are blocked from entering the store.

Yet, homophobia seems to pass muster.

For a company who is willing to write open letters condemning Adobe and telling us we can’t use its products on Apple devices as it will ruin the experience, letting something like this get onto their app store – which Exodus International claims has four star rating no less – is madness.

How dare a company who is so against freedom with their devices and wants everyone to follow the ‘Jobsy knows best mantra,’ allow a horrific app like this to enter its store and enable it to be touted with such a high score?

Apple products are THE modern accessory, it is one of the trendiest companies out there and everyone who uses their devices sacrifices the freedom to install what they like to be part of this movement.

If the company wished to offer freedom of speech, they would have an anything goes policy, but the point is they don’t. Somebody at the company has seen this horrendously homophobic app and given it a big fat tick to be allowed on the app store.

This sickens me to the core and I hope the media furore over the app ensures it gets taken down immediately.

Apple prides itself on being a forward thinking company with products for the future. Well, Mr Jobs, pull yourself out of the dark ages and don’t ever allow an app like this to make you money again.