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The Broadband Stakeholder Group (BSG)'s Blog

The broadband speed debate

By The Broadband Stakeholder Group (BSG) in Industry

Posted in Broadband speeds, Next generation broadband on July 11, 2008 at 3:58 pm

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uSwitch.com has collected data on the speeds received by those who visit their site, and compared them to the maximum speeds these users signed up to receive. Similar to the recent research from the BBC and thinkbroadband.com, they found that the majority of users did not receive the maximum speeds that they signed up to.

This is not a surprise, of course. The speed of a broadband connection depends on many factors, including the number of other users online at the same time, the distance of a connection from the local exchange, the tuning of the modem in the home, and even faulty electrical goods within the home, which are clearly outside of the control of ISPs (see this excellent atricle in PC Pro for tips on how to improve your broadband speed).

But is speed really the be all and end all of broadband performance? There are other aspects of a broadband service that impact on performance, as I have discussed before, and these are often overlooked.

Improvements in these factors that affect performance could make far more difference to the current broadband experience than improvements in speed alone.

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