uSwitch.com has collected data on the speeds received by those who visit their site, and compared them to the maximum speeds these users signed up to receive. Similar to the recent research from the BBC and thinkbroadband.com, they found that the majority of users did not receive the maximum speeds that they signed up to.

This is not a surprise, of course. The speed of a broadband connection depends on many factors, including the number of other users online at the same time, the distance of a connection from the local exchange, the tuning of the modem in the home, and even faulty electrical goods within the home, which are clearly outside of the control of ISPs (see this excellent atricle in PC Pro for tips on how to improve your broadband speed).

But is speed really the be all and end all of broadband performance? There are other aspects of a broadband service that impact on performance, as I have discussed before, and these are often overlooked.

Improvements in these factors that affect performance could make far more difference to the current broadband experience than improvements in speed alone.

While discussing something broadband related (strange how I keep talking about broadband with people), I was pointed in the direction of the PlusNet blog, which I hadn’t come across before.

This particular entry discussed the costs incurred by ISPs, depending on their choice of wholesale product, peering arrangements with other providers, costs incurred using transit providers and other factors.

I found this whole blog particularly fascinating, as it is not usual to find an ISP that is this open about their business (a number of their other entries are well worth a read, particularly this one on the impact of the iPlayer on their streaming traffic).

What the entry does highlight very well is the unsustainable nature of all-you-can-eat broadband price plans. Increasing traffic is increasing costs, and ISPs will need to raise revenues to cover these. It is likely that this will push ISPs towards bitcaps, and this could become an area of competition.

However broadband pricing develops, what is important is that the price of a service, and what that service provides, is clear and transparent for consumers. The Ofcom Consumer Panel and Ofcom are already looking at current marketing of broadband speeds. If competition moves away from speed to factors like bitcaps, it will still be important for consumers that the industry continues to work towards greater clarity, accuracy and transparency in its marketing.

Peter Shearman, Policy Manager, BSG

Many of you will have noticed the adverts currently being run by a particular ISP, which focus on the superior speed of its fibre-based network.

This campaign taps in to the importance consumers appear to place on speed – as is demonstrated by a recent BBC Online readers’ debate about Next Generation Access.

However, while headline speeds are obviously important to consumers, particularly when they are not receiving what they feel they are paying for, download speed is not the only important characteristic of a broadband service. There are other characteristics of an NGA network that will provide value to users.

For example, although demand for faster downstream speed is uncertain, there is more certainty about the need for greater upstream speed given the increase in user-generated content. ADSL and ADSL2+ technologies, however, allow a median upstream speed of less than 1mbps. Users would almost certainly benefit from a greater upstream speed.

NGA is about more than just increased headline download speeds.

NGA is commonly now being defined by a set of attributes relating to, for example, improved quality of service, consistency of bandwidth across users and time, less interference, lower latency, and greater symmetry between upstream and downstream speeds. These characteristics, and others, would improve the Internet experience and provide value to users.

Faster downstream speeds are certainly not the only benefits from moving to an NGA network. It is important that the benefits of the other, less-discussed characteristics are captured in the debate, as these will make an important contribution to the enhanced user experience that NGA networks will provide.

Peter Shearman, Policy Manager, BSG