Should Sony fear the Asus Eee?
By Dave Adamson in Reader
Posted in Uncategorized on March 6, 2008 at 7:35 pm
Mike Abary, representing Sony, recently stated that if the Asus Eee laptop were to catch on with the mainstream it would be a problem for Sony and may lead to a “race to the bottom” insofar as manufacturers having to produce high quality, lowcost hardware to attract the “bottom end” of a market.
Are Sony right to be afraid of the low-spec/low cost Asus Eee or should they be embracing it?
Quite frankly, yes… they should embrace it with open arms and run happily through the poppies with the idea. After all, if consumers are buying the Eee as a secondary laptop, something to just produce quick documents and browse the internet on, or maybe even for their offspring to do their homework without fear of them playing The Sims instead, then surely that’s a great thing… consumers buying a product and using its features, instead of buying a product and being bedazzled by tons of features they’ll never likely ever use.
Yes, it will mean that manufacturers will have to look at just how much they can slim down to reach a certain a price point, but that can only be a good thing too. After all, it must cost to include all those add-ons and integrals that we simply must have!
It won’t suddenly cause the collapse of the laptop market with everyone suddenly plumping for £200 quid ultra-mobile laptops, nor will it mean that people get all confused between a £200 laptop and a £2000 laptop. It’ll simply give the consumer more choice… oh, hold on, the consumer can’t handle choice… perhaps, they can ask someone for advice.
I’d be interested to see a Asus Eee that runs Windows out of the box and still be between £200 and £250, as I think that’ll be the big step as a business/SOHO machine… ideal for doing all those simple Windows-based tasks that businesses need to do. In addition, the SD card (or maybe, one day, a CF) slot would allow relatively cheap extra storage space to be added… I mean, how much is a 4GB SD card these days!
Rated: 90% (2 votes)
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