What they don’t say…
Posted in e-commerce on January 22, 2008 at 11:14 am
I’ve just had an ad pop up on a website that says use original XXX cartridges because “1 in 5 non XXX cartridges fail”. This is a great piece of advertising waffle because it doesn’t actually say anything useful - it just appears to.
The problem is it doesn’t say how many XXX cartridges fail - it might be 1 in 10 million but it might be 5 out of 5 for all the advert says!
Rated: 90% (2 votes)
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