The digital universe has been measured
By Davey Winder in Editorial
Posted in Blog, Uncategorized on
Ever wondered just how much data there is out there? Some folk at information management specialists EMC did, so they commissioned a research study from IDC to find out. Apparently the answer, as far as up to the end of 2007 was concerned anyway, is 281 exabytes, or 281 billion gigabytes if that helps with the visualisation.
IDC reckon that the digital universe equates to around 45GB of digital information for each and every single person on the planet.
The reason that numbers are so mind boggling is because, well, the numbers are so mind boggling. The digital universe isn’t just made up of the Internet and all the hard drives on computers around the world, but also digital cameras, digital television, mobile phones and so on. For example, IDC reckon that there are more than a billion digital camera phones alone.
The really interesting part, however, is that only about half of our personal digital footprint is actually related to us and what we do, the rest can be classified as a kind of digital shadow which is comprised of information about us.
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