Saving the planet? Saving a few quid more like…
By Davey Winder in Editorial
Kyocera Mita Europe has published the results of its latest survey, carried out by the IFAK Institute, which looked at the way in which environmental issues impacted upon the European enterprise from the employee perspective. British companies were pretty clear cut in thinking that they could do better with 89 percent saying so, compared to the European average of just 69 percent.
Us Brits are also leading the way when it comes to understanding the importance of getting the green message across to employees. While only 59 percent of the French companies asked considered this of importance, and 62 percent of the Germans, the British enterprise response was a credible 73 percent.
Overall though, across Europe, employees thought that they were doing a decent job in saving the planet while working through the adoption of green practises of some kind or another: 90 percent to be precise. Interestingly, top of the save the planet pops were switching off equipment at night with 55 percent, followed by using digital documentation on 52 percent and duplex printing and photocopying on 43 percent. Shame on the 9.7 percent who readily admitted to doing absolutely none of the above though.
The enterprise itself is doing its bit, at least that is the message coming across when employees were asked the question. 44.8 percent of European companies recycle used ink and toner carts for example. Methinks the employees are wearing rose tinted spectacles if they truly think that less than 50 percent bothering to recycle carts is ‘doing their bit’ for the planet. It is an appallingly low figure. Indeed, this is borne out by the 77 percent of respondents who thought the business could be doing more in general, and 69 percent when it comes to recycling in particular.
Let us not forget that saving the planet is not, perhaps, the driving force behind environmentally friendly computing practises - that would have to be reducing costs as suggested by 38 percent of those asked about enterprise motives for going green. 21 percent thought it was some kind of politically correct branding exercise designed to boost the image of the company concerned. Only 24.9 percent thought that environmental change was the main influencing factor.
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