Is Web 2.0 good for business?
By Davey Winder in Editorial
IDC would appear to think so, with new analysis that appeared in the Financial Times suggesting that as many as 36 percent of enterprise web sites are already turning to this technological strategy of using blogs, wikis and social networking to interface with customers and businesses alike. What’s more, the report also says that another 27 percent are looking to embrace Web 2.0 by this time next year.
So are you using Facebook, LinkedIn or a blog yet? In a business capacity that is? I am often accused of over hyping the business benefit of social networking, however within my own experience realm of the small business I have to say it works. My consultancy recently picked up a contract through a LinkedIn contact, which would simply not have been made any other way, which is potentially worth at least £20,000 per year. And that is not the first time that a LinkedIn or Facebook virtual introduction has paid very real world dividends. Over the last few years I imagine these contacts have accounted for around 10 percent of my annual turnover. Not a huge figure, I admit, but given the relatively immaturity of Web 2.0 and the amount of bad press social networking for business gets, not a bad one.
But how can enterprise level businesses get on board the bandwagon and actually profit from it?
“The B2B and B2C advantages of using Web 2.0 technology are well-documented, and can significantly raise the profile - as well as the revenues - of most companies,” says David Lavenda, WorkLight’s vice president of marketing and product strategy. “Moreover, engaging customers using social networking websites can have a positive impact on the way products and services are received.”
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