Olympic flash of gold for Microsoft
By Davey Winder in Editorial
Posted in Adobe, Internet, Microsoft on
Silverlight has, to be fair, not exactly set the world on fire. Microsoft was obviously hoping it would, and there’s nothing majorly wrong with the Silverlight 2 Beta to prevent it. Other than the market share enjoyed by Adobe Flash of course.
Ay, there’s the rub. And while quoting from Hamlet, I might as well drag out some of the words that follow that, as they seem to apply so well to Microsoft with regards to Silverlight: what dreams may come?
As it turns out, those dreams were in Chinese.
Could it really be that the Beijing Olympics are the Saviour of Silverlight? Well I’m pretty damn sure the Games of the XXIX Olympiad are not going to do it any harm in the getting the word out stakes.
Or more precisely the ‘getting Silverlight installed’ stakes. Whoever managed to pull off the deal with NBC to drive the online video coverage of the Olympics deserves a medal, a big shiny gold one at that. Not that I suspect it took too much negotiating considering how the two have worked so well before. MSNBC ring any bells?
The Silverlight ability to adaptively stream the video data depending upon the available bandwidth, together with certain copy protection promises, seemed to do the trick.
So just how much of a success has the NBC Olympics coverage been for Silverlight? Ah, Microsoft isn’t actually saying. It would appear to be sticking to its standard ‘up to 1.5 million downloads a day’ line that has been spun out since, well, almost forever. At least it seems that way from here.
However, some reports suggest that the real figures are a whole heap of beans higher.
How does 25 million unique visitors for NBCOlympics.com via MSN during the Games so far grab you? Or how about the fact that more than half the visitors in recent days have already got Silverlight installed?
With 22 million videos streamed so far, that’s a pretty impressive showcase for what was looking like a near-miss technology just a few weeks ago…
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