Keen about Nokia’s Green fingers
By Maggie Holland in Editorial
Posted in Mobile Entertainment, Music, Internet, Mobile on
Following on from my rant at the rude boy on the tube the other day, I wanted to briefly talk about the reason behind my journey…
I was on my way to watch the Nokia Green Room being filmed. The concept is quite interesting: You take some singers and put them on a stage. Nothing new there then. Except while they’re busy performing in front of a crowd gig-style, the rest of the line-up are chucked into a Big Brother-esque green room to mingle with the other ‘artistes’ featured on the show. The programme gets aired on T4 and the green room stuff, interviews and what not gets put online for fans to feast or snack on.
The line-up the day I went was a mixed but thoroughly entertaining bag. The Hoosiers were both funny and charismatic on and off stage, Shaggy and his RnB friend Nathan (standing in for Akon) was an experience, Ebony Bones’ music, dresses and jewellery were unique and colourful and Sam Sparro was comedic and has an absolutely amazing voice.
You may well wonder what all this has to do with the corporate world. The answer is quite simple: models. Not, not Kate, Giselle and co, but business models. While operators and handset makers club together to battle against unsticky customers and dwindling ARPU, innovative formats that mix and match online, TV and mobile could be key in the fight for survival. I’m certainly going to be keeping a watchful eye on the market to see if other players follow suit…
Rated: 60% (1 votes)
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