We were interested to see two high profile examples of organisations taking a stand against domain tasting recently.

Domain tasting is the practice of registering domain names, assessing revenue generation potential and, if they create an insufficient return, deleting the domain names before the registry requests payment.

Yesterday ICANN announced that they are proposing to remove their five-day ‘Add Grace Period’ which previously allowed registrars to rectify errors when registering new domain names without cost. Due to serial abuse of this facility by speculators testing the profitability of domain names through advertising revenues, ICANN will instead debit the payment as soon as the domain name is registered.

Although this change will clearly deter tasters from registering high volumes of domains speculatively, it will also make the process of registering less flexible for registrars. It remains to be seen exactly how the new process will work, but it is probably safe to assume that if the registrar has to pay these costs upfront they will ultimately be passed to their customers.

When we took steps against domain tasting in August 2006, we decided to introduce limits on the number of domains a registrar could delete. Our limit for deletions to rectify spelling errors etc is five domains or 5% of the total number of domains registered but not yet invoiced (whichever is higher) but the limit for practices such as domain tasting is zero, and the limits form part of our registrar agreement, the formal contract that all our registrars sign up to. We believe this solution is neater, as it effectively counters the practice of domain tasting but at the same time allows some flexibility for registrars where genuine errors have occurred.

In a separate move, Google announced last week that they will start to monitor domain names that are repeatedly registered and dropped within the current five-day grace period, and exclude them from their AdSense program. Such a move would clearly strike at the heart of the problem. If tasters stop receiving revenues for pay-per-click ads associated with the domains they are testing, they will soon stop trying.

Both proposals have their merits, and it is encouraging to see that concerted efforts are being made from various sectors within the industry that could herald the beginning of the end of this practice.