Interesting story cropped up overnight regarding Microsoft in the US bumping up their support charges.

As a student of Keynesian economics once upon a time (albeit not a great student, but that’s not the point here), the two variables of supply and demand are supposed to be used when setting prices. If MS are one of the few supplying full and proper support to the new Windows and Office products, then supply is limited, while I’ll leave you to draw your own conclusions over where demand is heading!

I particularly loved, from Arstechnica’s report, this quote, where they quizzed an MS spokesperson on the reasons for the rises…

“”The new assisted support pricing model is in-line with industry standards and has been set globally in reference to GDP (gross domestic product) per capita to more accurately reflect the value of and Microsoft’s investment in the customer support experience with Windows and Office products,” the Microsoft spokesperson said. “These prices reflect new technology usage and customer implementation, which is paramount as Microsoft customers use more integrated technology solutions.”"

That’s cleared that up, then…