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Got a 3-4 year old? Why you won’t be getting their Xmas toys from Amazon…

By Simon Brew in Editorial

Posted in Amazon on September 17, 2007 at 4:06 pm

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Just coming back off holiday, and have courageously started the process of Christmas shopping for my three year old. So off I popped to Amazon, to find appropriate age-related toys and got met with the following choice. It, er, seems that Amazon has removed three to four year olds from their target demographic…!

Amazon screenshot - with three and four year olds missing!

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Comments

Comment by Sarah Dobbs - September 20, 2007 on 10:44 am

The first two categories overlap, too. Or doesn’t 24 months mean 2 years any more?

Comment by Simon Brew - September 20, 2007 on 9:01 pm

Heh - didn’t even notice that! It’s a genius graphic. Hail Amazon.

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