Google embarks on Android-powered connected car push

Google has teamed up with several car manufacturers to create the Open Automotive Alliance (OAA), as part of its push to make Android more widely available in cars.

Audi, GM, Honda and Hyundai are all part of the OAA, along with chipmaker Nvidia. The firms have pledged to start shipping cars with Android beginning in 2014.

The alliance aims to help the firms develop a common ecosystem. This will not only allow manufacturers to integrate Android into vehicles, but make it easier to develop and bring a safe experience to the market.

Over one billion Android devices have been activated to date and Google is keen to grab a slice of the connected car market by teaming up with these industry heavyweights. Chief rival Apple has been working on a project known as 'iOS in the Car', and firms such as Mercedes Benz have already integrated Siri into their vehicles.

Yoshiharu Yamamoto, president, CEO and director of Honda R&D claimed the alliance will help customers get the best experience.

"We are very pleased to join this alliance with Google as a founding member because Honda is committed to providing the very best connected-car experience to our customers," he said.

"The Honda team is looking forward to collaborating with Google and all OAA members to help advance the safety, value and ease of use of connected-car technologies."

Khidr Suleman is the Technical Editor at IT Pro, a role he has fulfilled since March 2012. He is responsible for the reviews section on the site  - so get in touch if you have a product you think might be of interest to the business world. He also covers the hardware and operating systems beats. Prior to joining IT Pro, Khidr worked as a reporter at Incisive Media. He studied law at the University of Reading and completed a Postgraduate Diploma in Magazine Journalism and Online Writing at PMA Training.