Fifth of enterprise BYOD projects doomed to fail by 2016, claims Gartner

News 13 Jan, 2014

Restrictive MDM offerings blamed for BYOD failures.

A fifth of enterprise Bring Your Own Device (BYOD) projects will fail by 2016 because of IT departments’ heavy-handed approaches to mobile device management (MDM).

Gartner has made the prediction, claiming employees are wising up to the fact many MDM tools allow IT departments to access their personal information and apps.

Therefore, the market watcher is urging IT decision makers to opt for products that keep their work and personal data separate.

Given the control that IT has exercised over personal computers by developing and deploying images to company-managed PCs, many IT organisations will implement strong controls for mobile devices.

Even so, Ken Dulaney, vice president and distinguished analyst at Gartner, said fears about losing important data means IT departments tend to push for the strongest MDM controls available.  

“Whether via a formal BYOD programme, or just via devices coming in the back door and being configured to access corporate systems, the use of consumer technologies in the work environment presents a threat to IT control of endpoint computing resources,” said Dulaney.

“Given the control that IT has exercised over personal computers by developing and deploying images to company-managed PCs, many IT organisations will implement strong controls for mobile devices.”

The analyst house also had some words of warning for mobile app developers who hope their offerings could put them on the road to riches.

The organisation predicts, through to 2018, that less than 0.01 per cent of consumer mobile apps will be considered a financial success by their development teams.

However, Dulaney claims few apps are designed to be profit-making, but those who are serious about making money from their offerings could be disappointed.

“The vast number of mobile apps may imply that mobile is a new revenue stream that will bring riches to many,” he said.

“Our analysis shows that most mobile applications are not generating profits and that many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun.

“Application designers who do not recognise this may find profits elusive,” Dulaney added.

Another issue flagged by Dulaney is the high prevalence of high quality, free apps on the market.

“There are so many applications that are free and that will never directly generate revenue. Gartner is forecasting that, by 2017, 94.5 per cent of downloads will be for free apps,” said Dulaney.

“Furthermore, of paid applications, about 90 per cent are downloaded less than 500 times per day and make less than $1,250 a day. This is only going to get worse in the future when there will be even greater competition, especially in successful markets.”

Disqus - noscript

I'm always quite dismayed when I see IT teams being blamed as "spoilsports" for wanting to apply a little due diligence to any computer which has access to corporate data.
I appreciate that there is a business imperative to be 'lean' and 'agile' and any other buzzword a management consultant can palm off on you, but there seems to be an assumed position where IT is stopping the use of consumer-level kit just because of some warped power trip.
It would be an extremely short-sighted CIO/ITD who would want to stymie the development of their organisation (EVERYONE likes to get a bonus if the business is doing well), but conversely, it would be an extremely short-sighted CIO/ITD who abrogates responsibility by making the mobile environment a free-for-all.
Everyone loves using their sparkly new Christmas-present-Yomashunti-tablet-PC, and this enthusiasm can sometimes overpower propriety when dealing with corporate data assets.
If the IT department can be absolved of any blame for systems downtime or data leaks related to Bill from Accounts downloading the sales ledger and accidentally handing his tablet in to his previous employer's competitor on his first day in his new job then - fine. Well - NOT fine. Potentially, the IT team would lose their jobs when the company goes to the wall.
Is any CIO/ITD likely to get a dispensation from the Board for such a dereliction of responsibility? Obviously not.
By trying to allow staff free rein on their BYOD kit and holding the IT function responsible if/when data loss occurs, it's no wonder I've heard several of my peers saying that data security and integrity are the first casualties of the BYOD environment.

Interesting read. If these are the types of predictions in place, then it's up to businesses to start adopting and adapting new policies to deal with BYOD issues now. If the industry can evolve, then BYOD will continue to grow and flourish.