Virgin Media boosts reporting to optimise pricing

Virgin Media is using new global number range management (GNRM) database and revenue assurance tools and support to improve revenue management.

By analysing its fixed line and mobile destination numbers data to improve reporting and optimise pricing packages as a result of merging with NTL Telewest, to accurately identify and validate new international mobile number ranges.

It is using the GNRM independent database of all international fixed and mobile number ranges from specialist consultants and application providers BIAAS to assure that they are charging correctly for calls to these destinations.

BIAAS said for fixed line operators, international mobile calls now represent around 25 per cent of all international destined traffic.

The quadplay operator - offering digital TV, broadband, fixed line and mobile deals - first deployed revenue and cost assurance tools from BIAAS in mid-2006 and has now signed a deal for ongoing bureau services and application support.

Moly McMillan, Virgin Media head of revenue assurance, said: "Following the merger of NTL, Telewest and Virgin Mobile, we needed to consolidate our intelligence and revenue operations quickly in order to identify any gaps, and improve the bottom line of the business."

She said the extra performance and pricing analysis applied to its Netezza enterprise data warehouse appliances helped harmonise pricing more quickly and manage margins.

McMillan added that the benefits of the "BIAAS RA solutions with the incredible parallel processing power of our Netezza platform are the flexibility to adapt to future business needs, the ease of acceptance and deployment, as well as the sheer overall capacity and performance".

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