Go green now, says new IT group

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Stop waiting for greener technology tomorrow when you can take action today, the newly-launched Green Technology Initiative (GTI) has said.

Created to educate companies on how to cut their IT carbon footprint, the GTI was launched at Internet World in London this week.

"The Green Technology Initiative is focused on education and about being green today, not tomorrow," said founder and acting chair Dan Sutherland in a statement.

The group will demonstrate to firms how they can cut their energy use and carbon emissions by improving the efficiency and cooling of their IT equipment.

"This is not about offsetting or costly restructuring, it is about tackling the core problem and successfully reducing energy consumption in IT," said Sutherland. "Under the principle of 'green by design' the initiative will educate and share IT efficiency and infrastructure design best practice so that IT directors will be able to invest in IT that's smart for their business, as well as smart for the planet."

The GTI will provide a forum for debate, best practice advice, whitepapers and seminars on the topic, as well as events. Founding members of the industry-led group include Cisco, EDF Energy and Saatchi & Saatchi Interactive.

As reported in IT PRO last week, research firm Gartner has found that the manufacturing, transport and use of IT equipment causes about two per cent of the world's carbon emissions, on par with the aviation industry.

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