Web developer pay rockets by 26 per cent
By Simon Aughton,
Web developer pay scales have rocketed by more than a quarter (26 per cent) in the last year, amid increasing demand for programmers schooled in Web 2.0 technologies, according to the Association of Technology Staffing Companies (ATSCo).
Web developers are now among the most sought-after IT professionals in the UK, with the average hourly rate being £29, up from £23 this time last year.
A spate of recent high profile Web 2.0 acquisitions - exemplified by Google's purchase of YouTube - has further cemented pay rises for professionals skilled in web technologies.
"The proliferation of social networking sites, and the increasing amount of time people are spending online, has lead to a boom in demand for online content from advertisers looking to target these audiences," said Ann Swain, ATSCo's chief executive.
"Websites now offer a potentially much more sophisticated user experience than the plain text sites around in the nineties. It was relatively easy to publish a decent website back then, but now it's difficult without expert programming skills."
Swain claims that with fewer IT graduates acquiring web skills after the dotcom crash, pay rates are likely to continue their upward trend.
"Companies are being forced to offer large incentives to get people onboard because with so few skilled IT graduates entering the marketplace, poaching from rivals is becoming a necessity," she said.
"But employees in these companies have seen their share options become hugely valuable and will only move for big money increases."
Alex Charles, founder and product director of recruitment website SkillsMarket said that it is not only websites that are fuelling demand for skilled developers.
"Over the last year we have also seen a dramatic transfer in b2b [business-to-business] applications to the web," he said. "This has been the result of new technologies such as AJAX, which has enabled functionally rich applications to be moved online."
advertisement
Latest Internet Features
Why enterprise search is not internet search
We explain why you can’t always get the best search results for your business from Google.
- Web helps Wiggly Wigglers win big
- Netbooks vs. Smartphones: Making business mobile
- How to be a successful online fraudster
- Q&A: DNS inventor Paul Mockapetris
- Q&A: Cuil co-founder Tom Costello
- What does Internet Explorer 8 mean for you?
- Blogging for business
- Social networking in business and branding
- Internet search secrets
Latest Internet Reviews
HTC Touch HD
Rating: ![]()
advertisement
Latest News Videos in Internet
Video: Q&A with Easynet Connect's Chris Stening
IT PRO spoke to Chris Stening, managing director of Easynet’s SME division, about whether ISPs are giving businesses the service they deserve.
White papers
Want more background on today's hottest IT trends?
Visit IT PRO's white paper library for more on virtualisation, encryption and other topics.
Register for IT PRO
You'll get exclusive member benefits including free white papers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.



Social Bookmark this article: What is this?