IT pros get political ahead of London's Mayoral election
By IT PRO Staff,
With voters in London just hours away from hitting the polls to vote for a new Mayor, a study into online political interest has revealed an interesting trend among net posters compared to mainstream opinion polls.
With the last set of opinion polls released ahead of voting showing Conservative candidate Boris Johnson in the lead, online communities and bloggers may have different ideas.
The non-scientific study by media agency Prompt Communications revealed that the positive/negative posting bias in recent days suggests a less clear outcome.
Boris Johnson received 49 per cent negative posts, 38 per cent neutral and 13 per cent positive. In comparison, Ken Livingstone received a high of 53 negative posts, 29 per cent neutral and 18 per cent positive. But it is the Lib Dem candidate Brian Paddick who did best in terms of positive buzz, with 23 per cent negative posts, 46 per cent neutral and 31 per cent positive.
There are some who would argue that all publicity is good publicity. If that is so, then Johnson may still edge it, having received 1,301 mentions in major social media channels in the week ending 22nd April, against 1,021 for Livingstone and just 272 for Paddick.
"It will be interesting to see the extent to which online communities reflect broader opinion. Ken Livingstone has been outspoken in declaiming the digital divide and a lack of central government support for ecommerce, while Brian Paddick's pledge for free Wi-Fi access across the capital could be boosting his popularity with the online community," said Hazel Butters, managing director for Prompt Communications.
A full list of candidates for the election can be found here.
Related stories
Related Tags
advertisement
Latest Internet Features
Keynote's Umang Gupta on the health of the Net
The chief exec of Keynote Systems discusses the future of web performance and how PC and mobile worlds will crossover.
- Q&A – Tom Ilube, head of Garlik
- Ten of the most infamous ‘black hat’ hackers
- What next for Microsoft?
- Becta, open source and education: Too little, too late?
- Working 9-5: Not a way to make a living?
- Managing the public face: Why perception is king in IT
- Who'd be an ISP?
- The impact of the Eee PC
- Creating a mobile data management policy
Latest Internet Reviews
AVG Internet Security SBS Edition 8.0
Rating: ![]()
advertisement
Latest News Videos in Internet
Video: Q&A with HTC chief Peter Chou
The company that brought us the XDA phone is at it again, and should give both Apple and BlackBerry a run for their money.
White papers
Want more background on today's hottest IT trends?
Visit IT PRO's white paper library for more on virtualisation, encryption and other topics.
Register for IT PRO
You'll get exclusive member benefits including free white papers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.



Social Bookmark this article: What is this?