Reports: 3G iPhone for £100?

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The 3G iPhone could arrive in the UK in July, costing as little as £100, according to reports.

Steve Jobs is expected to unveil the phone at Apple's Worldwide Developers' Conference on 9 June, with The Times reporting a UK release slated for some time in July.

If the report proves accurate, it represents a marked shift in attitude for Apple, which left Britons waiting five months for the original to hit these shores.

As part of a new strategy aimed at boosting sales, various sources are also claiming Apple will allow operators to subsidise the device, which could see the price tumble from the original £269 to just £100.

In other parts of Europe the prices could even fall lower, though this is unlikely in the UK due to Apple's exclusive multi-year contract with O2.

The Cupertino-based company has set itself an ambitious aim of selling 10 million iPhones globally by the end of this year, and any price reduction could be seen as a way of propelling the company towards the goal.

Apple said it is not commenting on the story.

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